Broken Systems Break Good People.
Great Leaders Build Both.
I install the operating system that gets roofing owners out of the day-to-day — and adds $1M+ in revenue doing it.
Your business stops when you do.
Sales waits on you. Production waits on you. Hiring waits on you. Every dollar, every decision, every problem routes through one person — and that person is tired. It isn't a people problem. It's a structural one. The company is built so that nothing moves until you move.
Stop being the system.
An operating system is the structure underneath the company — the meetings, the metrics, the seats, the decisions, written down and owned by people other than you. Once it's installed, the business stands on its own framing instead of leaning on you. You move from inside the work to above it.
First, we talk. Then you decide.
The whole intake is free. Three steps to see if we're a fit — before you spend a dollar.
The first call
Twenty minutes, no pitch. I want to hear where the business is, where you're stuck, and what 'out of the day-to-day' would actually mean for you. If it's not a fit, I'll tell you — and point you somewhere better.
You get the plan
After the call, I send you the blueprint — exactly how the engagement works, step by step, with the numbers. No mystery. Read it on your own time and decide if it's worth a deeper conversation.
We pull a thread
A real working session, not a sales call. We take one or two of your biggest bottlenecks and start untangling them on the spot. You'll leave with a clearer read on where the business breaks — and a feel for what it's like to work with me. From there, working together is your call.
Install, then grow.
Ninety days to build the operating system. Then we use it to grow.
The Foundation
Ninety days of weekly installation, opening with a full day on-site. We put the operating system in place — meetings, metrics, scorecards, seats, accountabilities. Production, sales, hiring, and cash get documented systems they actually run. You leave with a business that no longer routes everything through you.
Chief Strategy Officer
For Foundation clients ready to grow. This is where we go to work on the bigger number — adding $1M+ in revenue while getting you out of the day-to-day, not deeper into it. I stay on as your Chief Strategy Officer: strategy, leadership development, capital decisions, and the long game. Month to month. No long-term contracts.
One failed hire costs more than this. The system we build keeps the next five from churning.
A business that runs without you.
- A leadership team that runs the day-to-day without you in every decision.
- A documented operating system — sales, production, hiring, cash, decisions.
- Clear numbers you can read in five minutes, every week.
- An additional $1M+ in revenue from work you already had the capacity to win.
- Your calendar back — and a business that holds its shape when you step away.
This isn't coaching. It's an executive seat.
Coaches ask you questions. I take a seat at your table and build the structure with you. I've sat across from more than 200 roofing owners — I know where $5M–$15M companies actually break, and I know what holds them up on the other side. You don't need more advice. You need an executive whose job is the structure.
Find out where your business breaks.
It starts with a 20-minute call. No pitch — just a read on where you're stuck and whether we're a fit. If we are, I'll send you the blueprint and we'll set up a working session.